Thursday, November 28, 2019

4 Tips for Landing a Pharmacy Technician Job

4 Tips for Landing a Pharmacy Technician Job The job hunting experts over at CareerStep.com have four basic tips for aspiring pharmacy technicians that should help you prepare for your ideal career, whether you’re finding your first job or preparing for a career change. Complete an externshipBuild your network and your resume and gain practical experience by completing a pharmacy externship or internship at a hospital or pharmacy. Some companies allow you to shadow experienced technicians to learn on-the-job skills; other online schools feature externships as a routine part of the course. Do your research and find out if there are opportunities available for you.NetworkThis is always included so casually in lists of job hunting tips as though it’s not the most intimidating  part of the whole process. So start small- develop an elevator pitch to use on friends and family who ask what you’re up to or what kinds of jobs you’ll be looking for when you graduate. Don’t stammer and change the subje ct- be ready to talk about the kind of pharmacy (hospital, retail, private, institutional) you’re hoping to work in. You never know when someone will know someone who will know someone who can give you an inside track.Then build on your newfound poise to talk to classmates, colleagues at your internship/externship, career center resources, and even LinkedIn contacts. Go to a mixer occasionally, and make contact/business cards to help people keep you in mind.Rework your resumeI say this all the time, but I really do have 6 different working versions of my resume, and it’s served me well. If you’re not sure what kind of pharmacy you want to work in, develop one for each track. Talk to your instructors about the demands of each particular setting.Retail experience should be showcased for retail pharmacies, obviously, but think about what a hospital most needs from its pharmacists: responsibility? professionalism in stressful situations? attention to detail? What ab out an institution like a residential or correctional facility? Polish the content for each prospective audience. Then take a look at the physical layout. Is it crowded? easy to read? concise? Do you have relevant accomplishments highlighted?Advertise onlineThe hard thing to balance about online presence is the mix of being â€Å"present† and being â€Å"professional.† Make sure your newly perfected resume is available on industry sites recommended by your career center counselors or professors. Check the privacy settings on all your social media, and strive to be the kind of pharmacy tech you would want to have handling your prescription in all your interactions online!

Monday, November 25, 2019

Lawrence Textile Strike of 1912

Lawrence Textile Strike of 1912 In Lawrence, Massachusetts, the textile industry had become the center of the towns economy. By the early 20th century, most of those employed were recent immigrants. They often had few skills other than those used at the mill; about half the workforce were women or were children younger than 18. The death rate for workers was high; one study by Dr. Elizabeth Shapleigh showed that 36 out of 100 died by the time they were 25 years old. Until the events of 1912, few were members of unions, other than a few of the skilled workers, usually native-born, who belonged to a union affiliated with the American Federation of Labor (AFL). Some lived in housing provided by the companies - housing provided at rental costs that did not go down when companies reduced wages. Others lived in cramped quarters in tenement houses in the town; housing in general was priced higher than elsewhere in New England. The average worker at Lawrence earned less than $9 per week; housing costs were $1 to $6 per week. Introduction of new machinery had sped up the pace of work in the mills, and workers resented that the increased productivity usually meant pay cuts and layoffs for the workers as well as making the work more difficult. Beginning the Strike Early in 1912, mill owners at the American Wool Company in Lawrence, Massachusetts, reacted to a new state law reducing the number of hours that women could work to 54 hours per week by cutting the pay of their women mill workers. On January 11, a few Polish women at the mills went on strike when they saw that their pay envelopes had been shorted; a few other women at other mills in Lawrence also walked off the job in protest. The next day, on January 12, ten thousand textile workers walked off the job, most of them women. The city of Lawrence even rang its riot bells as an alarm. Eventually, the numbers striking rose to 25,000. Many of the strikers met the afternoon of January 12, with the result of an invitation to an organizer with the IWW (Industrial Workers of the World) to come to Lawrence and help with the strike. Strikers demands include: 15% pay increase.54 hour work week.Overtime pay at double the normal rate of pay.Elimination of bonus pay, which rewarded only a few and encouraged all to work longer hours. Joseph Ettor, with experience organizing in the west and Pennsylvania for the IWW, and who was fluent in several of the languages of the strikers, helped organize the workers, including representation from all the different nationalities of the mill workers, which included Italian, Hungarian, Portuguese, French-Canadian, Slavic, and Syrian. The city reacted with nighttime militia patrols, turning fire hoses on strikers, and sending some of the strikers to jail. Groups elsewhere, often Socialists, organized strike relief, including soup kitchens, medical care, and funds paid to the striking families. Leading to Violence On January 29, a woman striker, Anna LoPizzo, was killed as police broke up a picket line. Strikers accused the police of the shooting. Police arrested IWW organizer Joseph Ettor and Italian socialist, newspaper editor, and poet Arturo Giovannitti who were at a meeting three miles away at the time and charged them as accessories to murder in her death. After this arrest, martial law was enforced and all public meetings were declared illegal. The IWW sent some of its more well-known organizers to help out the strikers, including Bill Haywood, William Trautmann, Elizabeth Gurley Flynn, and Carlo Tresca, and these organizers urged the use of nonviolent resistance tactics. Newspapers announced that some dynamite had been found around town; one reporter revealed that some of these newspaper reports were printed before the time of the supposed finds. The companies and local authorities accused the union of planting the dynamite and used this accusation to try to stir up public sentiment against the union and strikers. (Later, in August, a contractor confessed that the textile companies had been behind the dynamite plantings, but he committed suicide before he could testify to a grand jury.) About 200 children of strikers were sent to New York, where supporters, mostly women, found foster homes for them. The local Socialists made their arrivals into demonstrations of solidarity, with about 5,000 turning out on February 10. Nurses - one of them Margaret Sanger - accompanied the children on the trains. The Strike in the Public's Eye The success of these measures in bringing public attention and sympathy resulted in the Lawrence authorities intervening with militia with the next attempt to send children to New York. Mothers and children were, according to temporary reports, clubbed and beaten as they were arrested. Children were taken from their parents. The brutality of this event led to an investigation by the U.S. Congress, with the House Committee on Rules hearing testimony from strikers. President Tafts wife, Helen Heron Taft, attended the hearings, giving them more visibility. The mill owners, seeing this national reaction and likely fearing further government restrictions, gave in on March 12 to the strikers original demands at the American Woolen Company. Other companies followed. Ettor and Giovannittis continued time in jail awaiting a trial led to further demonstrations in New York (led by Elizabeth Gurley Flynn) and Boston. Members of the defense committee were arrested and then released. On September 30, fifteen thousand Lawrence mill workers walked out in a one-day solidarity strike. The trial, finally begun in late September, took two months, with supporters outside cheering the two men. On November 26, the two were acquitted. The strike in 1912 at Lawrence is sometimes called the Bread and Roses strike because it was here that a picket sign carried by one of the striking women reportedly read We Want Bread, But Roses Too! It became a rallying cry of the strike, and then of other industrial organizing efforts, signifying that the largely unskilled immigrant population involved wanted not just economic benefits but recognition of their basic humanity, human rights, and dignity.

Thursday, November 21, 2019

History and Philosophy of Physical Education and Sport. Academic Essay

History and Philosophy of Physical Education and Sport. Academic Secondary Sources and Media Sources paper - Essay Example This program aimed at developing and nurturing athletes to win gold medals for the magnificence of East German. These athletes were sacrificed for the glory of the country. These athletes were treated as experimental guinea pigs for performance enhancing drugs and were dropped if they were not productive (Kremenik et al, 2007). However, the facts of the East German case show that the athletes were forced to use the blue steroid pills. The athletes were informed that the pills were vitamin pills. This was a top secret plan that was pioneered by the Olympic head, Ewald (Kremenik et al, 2007). Because of their greed for East German’s magnificence, they lied to the athletes and eventually led to the deterioration of the health condition of numerous athletes. It is imperative to identify that the primary aim of Olympics is not just breaking records, but the feeling of energy that is generated. If athletics was about breaking records then every athlete would make attempts to enhance his or her performance by tying motors on their feet. Doping is a contentious and regular topic in athletics (Pound, 2010). The use of drug enhancing substances not only puts the health of the athlete in danger but also risks losing his or her medal. Athletes represent the vibrancy, human health and the satisfaction of potenti al. This constitutes the reasons why the International Olympics Committee does not allow doping. Notably, doping makes athletics unfair (Pound, 2010). Athletics should be fair and should offer a ground where the athletes are only differentiated by the level of their skills alone. However, the East German case is a different case where the athletes were subjected to the blue steroid pills. The International Olympics Committee was marred with a huge disconnect with scientific research and despite various researches that were

Wednesday, November 20, 2019

Answers Essay Example | Topics and Well Written Essays - 250 words - 1

Answers - Essay Example way of learning people from different perspectives; thus, it could also be used in nursing perspectives as they get to know more about their patients. According to the grounded theory, ethnographic enquiry is fit to the reality. It involves every day activities which are geared towards positively influencing human life. In making this a strong point, the theory is gathered from wide and diverse area of data. The nursing profession experiences a large inflow of patients, which can be used as a data source (Polit 21). Secondly, the theory has relevance, especially to human life. It is relevant because it helps in finding out core problems and how they can be solved. If the problems are not uncovered, then it will not be easy to find an amicable solution. Lastly, the theories under study have been known to work. Studying these theories has developed various ways of solving situations surrounding human life. In phenomenological view, the inquiry is based on reality in human aspects. The data is collected from real people for study in the stated areas. Similarly, the events and objects of study are fully understood by these

Monday, November 18, 2019

Issues in Global Businesses and Consultancies Essay

Issues in Global Businesses and Consultancies - Essay Example The underlying transactions assume various forms and as such, they relate to each other. Those businesses that undertake trade involving imports and exports as well as those that undertake foreign direct investment are referred to as primary global businesses (Hill 2008). Usually, foreign direct investments businesses exist in various forms, that is; subsidiaries, which are owned wholly; and joint ventures. Other forms of global businesses and consultancies include licensing, contract management and franchising global businesses. Just as the definition holds out, the key tenet associated with global businesses is satisfaction. A global business is just like any other local business since the basic principles of a business apply. The difference comes from the application of thaw global business, its complexity as well as the intensity. These aspects vary substantially (Hill 2008). For a global business to operate across several borders, an organization ought to ensure that it adheres to international standards and laws and as such, the organization must incorporate them into their planning process and decision making. However, global businesses and consultancies do experience challenges arising out of the environmental factors. Since these businesses operate across national borders, there are some constraints and some frequent conflicts that are brought about by the different laws, societies as well as cultures (Hill 2008). A good example of a global business and consultancy is GlaxoSmithKline, a British multinational business dealing with pharmaceuticals, vaccines, biologics as well as consumer healthcare. Thesis Statement With reference to GlaxoSmithKline Company, this paper will critically analyze the issues facing global businesses and consultancies and... Global businesses, particularly those operating within the pharmaceutical industry such as GlaxoSmithKline Company do experience both internal issues as well as issues within the industry. Global businesses and consultancies do experience challenges arising out of the environmental factors. Since these businesses operate across national borders, there are some constraints and some frequent conflicts that are brought about by the different laws, societies as well as cultures. Such issues include; new consumers in emerging markets, switching to more specialized products and services, salaries and wages of the employees of the global business, growth of the pertinent power, limited number of blockbusters and smaller budgets, changing relationships with health care practitioners, the digital World, nature of conversations as well as issues associate with inflation. A Global business, regardless of the industry it operates within, must establish ways to contain issues as if left to the su rface, a company may end fatally. They may seem insignificant but according to the recent research studies, it has been found that indeed they have adverse effects.

Friday, November 15, 2019

Industrialization And Environmental Challenge In China Environmental Sciences Essay

Industrialization And Environmental Challenge In China Environmental Sciences Essay China has experienced the worlds fastest economic development over the past decades. At the same time, it has faced environmental degradation, and growing barriers against development. Chinas most productive city Shanghai has taken a particularly major role in Chinas economic and political development. However, the city could not avoid confrontation with environmental challenges, especially water pollution. The rapid economic growth and industrialisation have generated high pressure on the citys environment. Although Shanghai is a coastal economic city with abundant water sources from various rivers such as Yangtze River and Changjiang River, the city has suffered from polluted water and water shortage. The first reason is water pollution. According to Shanghai Water Authority (Shanghai Municipal Oceanic Bureau, SWA), majority of surface water in the city has been polluted and the water quality does not meet the drinking water quality standards  [1]  . Also, only 2.3 per cent of the Huangpu River, Shanghais main water supplies, met the grade 1-2 of water quality and 23.0 per cent attained grade 3. The rest 73.8 per cent was rated as grade 4-5 (China Water Risk Report 2010). Second, Shanghais water infrastructure provides 56.1% of the total water supply to its industry sector, which includes power plants and coal-fired factories, 14.3% to agriculture, and 10.1% to 23 million residents of its greater municipality (UNEP, 2010)  [2]  . This research argues that the Shanghai government has made improvements to solve the water pollution problem, but these havent been sufficient to resolve the persistent water pollution in the city. The Shanghai authority insists that it is aware of the deterioration of the environment, and it has promoted more balanced patterns of development using concepts such as harmonious society and scientific development. For instance, the municipal government launched $586 billion economic stimulus package in late 2008, and it invested majorly in environment conservation projects, especially, water pollution projects. Also the government implemented the Plan of Underground Water Pollution Prevention and Control(2010-2011) which cost about %5.4 billion(IBIS, 2012)  [3]  . However, some research conducted by scholars such as Thomas Johnson (2009) and the Chinese Policy Research Center for Environment and Economy (2006) raised skepticism on the Shanghai governments environmental governance si nce there hasnt been a noticeable improvement. Also some empirical data show that the emissions of major water pollutants from the industrial sector is still considered serious, and the amount of wastewater discharged from the industrial and household sectors continues to increase. First, this research assumes that the Shanghai governments governance has been experiencing difficulties in controlling water pollution because of the weak legal instrument in restricting pollutants emission. In regard with water protection, the government has several legal measures such as Environmental impact assessment system(EIA), The Three Simultaneity System, Pollution levy system, Pollution discharge reporting system, Emission permit system, Total emission control system, Enforcement of pollution abatement for noncompliance, and Enforcement of shutting down, merging and transferring system(Xin, 2009). Nonetheless, the law enforcement and penalty imposition have not been effective in practice, which caused the failure in restricting pollutants emission. For example, the amount of three major pollutant emissions SO2, COD and soot has not been successfully decreased. In SO2s case, the amount of industrial emission even increased during 1990-2006 (Wen, 2007)  [4]  . Research Question 1. Does the Shanghai government have sufficient legal measures in restricting water pollutant emission? 2. If not, what are the causes of the problem? Second, the Shanghai government does not seem to be fully motivated to implement water protection policies. Since the state governments major concern is economic growth under the GDP-  based development  system, the municipal governments, including Shanghai, inevitably have been economic growth-oriented affected by the state governments regime. As indicated above, more than half of the water supplies in Shanghai have been allocated in the industry sector. Also, the environment department of the government has suffered from securing sufficient technical human resources because of its budget limit, which means the government has put its high priority to the industrialization and economic growth. Research Question 1. Has the water pollution issue been high on the Shanghai governments priorities? Third, this research presumes that the accessibility the accurate information and data and the inactive public participation have detracted from the Shanghai governments effectiveness in implementing the environmental governance. Although accurate information and its accessibility and active public participation could take a major role in the governments environmental governance, the rate of public participation is rather low and the accessibility of the accurate information is still limited in comparison with other developed countries. The public should be able to access the accurate information and data, and be involved in the monitoring and evaluation system. For example, NGOs could be a substitute for the expensive technical human resources. Research Question 1. Does the Shanghai government have the easy accessibility for the public to accurate environmental information and data? The Shanghai governments governance regarding water pollution issues has not been sufficient. Since the government is driven by the economic growth-oriented regime of the centre government, the law enforcement in restricting water pollutant emissions have been ineffective despite several legal measures. Also the public does not have easy accessibility of the accurate information and data. These three factors have not successfully improved the water quality in Shanghai, which will cause a serious water shortage. The water shortage will have repercussion for the whole country. It will directly affect the citizens well being and hinder China from sustainable development.

Wednesday, November 13, 2019

Inhalants :: essays research papers

SLANG TERMS Laughing gas rush whippets poppers snappers Inhalants are breathable chemicals that produce mind-altering vapors. People do not think of inhalants as drugs because most of the products were never meant to be used that way. Inhalants are ingested by "sniffing" or snorting (through the nose), "bagging" (inhaling fumes from a plastic bag), or huffing (stuffing an inhalant soaked rag into the mouth). IMMEDIATE EFFECTS Nearly all inhalants produce effects similar to anesthetics, which act to slow down body functions, yet the user feels stimulated. Other effects may include: Nausea loss of appetite bad breath double vision runny or bloody nose lack of coordination feeling and looking tired eye irritation sneezing, coughing vomiting, diarrhea headache chest pain ringing in ears erratic heart beat LONG-TERM EFFECTS Hand tremors less concern about appearance sores/rash around mouth and nose fatigue, muscle fatigue weight loss electrolyte (salt) imbalance cardiac arrest permanent damage to nervous system brain, liver, kidney, blood, and bone marrow damage impaired respiratory system impaired coordination and intelligence death by asphyxiation/suffocation EFFECTS ON PERSONALITY Psychological effects occur rapidly because the substance travels directly to the brain after passing through the lungs and the left side of the heart. Other effects are: Anxiety, irritability or excitability poor memory, confusion moody, restless activity lack of concentration aggressive behavior FOUR CLASSES OF INHALANTS There are about 1400 products potentially usable as inhalants. Volatile solvents: gasoline, paint thinners, glue, cleaning solutions, etc. Aerosols: spray paints, etc. Anesthetic agents: chloroform, ether, oils and greases dissolves. Amyl, butyl, and isobutyl nitrites: such as room fresheners. INHALANTS AND PREGNANCY The substances in solvents can pass through the placental barrier and enter the fetal bloodstream. However, except for evidence of birth defects among petrol inhalers, the evidence that use of other inhalants or solvents can damage the fetus is inconclusive. All drugs have some effects on the unborn child including chromosomal and fetal damage EXTENT OF USE Young people (ages 7-17) are more likely to use inhalants because they are available and inexpensive. Inhalants rank fourth in popularity behind alcohol, tobacco, and marijuana among young people.

Monday, November 11, 2019

Bringing Trauma Home: Spouses of Paramedics

The profession of emergency care inevitably brings along with it a lot of stress, both mental and physical. Paramedics and other emergency care professionals are faced with a multitude of varying situations ranging from harsh weather to violent patients and emotionally draining experiences such as witnessing extensively injured patients or deaths. Moreover, these individuals are also faced with different hassles such as working in exhaustive shifts, overtime issues and variable schedules (Blakely & Timmons, 2008; Regehr, Goldberg, & Hughes, 2002).All these factors not only influence the paramedics themselves but also have a significant impact on their families. Studies have shown the existence of the phenomenon of secondary trauma (Figley, 1995 cited in Regehr, Goldberg, & Hughes, 2002), or vicarious traumatization (McCann & Pearlman, 1990; Saakvitne & Pearlman, 1996 cited in Regehr, Goldberg, & Hughes, 2002) amongst mental health workers who have been exposed to individuals who are faced with traumatizing experiences.It has been proven that being exposed to the traumatic experiences of others predisposes individuals to develop symptoms of anxiety, sleep disturbances and affective arousal (Regehr, Goldberg, & Hughes, 2002). Studies have revealed that emergency workers including ambulance personnel have a high incidence of post-traumatic stress disorder (PTSD) (Jonsson, Segesten, & Mattsson, 2003). Other studies reveal that by witnessing the trauma and suffering of victims, paramedics develop secondary trauma and if they share their experiences with their family members, they too might experience vicarious traumatization (Blakely & Timmons, 2008).Different individuals have been shown to deal with the stress in different ways. Some individuals might share their experiences with their family members and seek emotional support from them. In doing so, they inadvertently expose their family members to the same distress and anguish that they are experiencing. Thus fam ilies when extending their support towards the paramedics, who need to cope with the work-related stress, may themselves fall prey to developing mental distress via the process of secondary trauma (Blakely & Timmons, 2008).On the other hand, some individuals may cope with the work-related stress that they experience via emotional numbing, whereby they display a loss of affect and emotional detachment (Regehr, Bringing the trauma home: Spouses of Paramedics, 2005). They may thereby have impaired family functioning and limited interactions with their family members (Regehr, Bringing the trauma home: Spouses of Paramedics, 2005). Both these coping strategies have thus been proven to indirectly have a negative influence on the family members of paramedics.In addition, work stress has also been shown to impair the family functioning of paramedics (Blakely & Timmons, 2008). Another problem that the family members, in particular the spouses of paramedics have to face is dealing with the to ugh routine that these individuals have. Other concerns of the family members include the health risks and the physical violence that the emergency care personnel are prone to (Blakely & Timmons, 2008).Thus, the work-related mental stress experienced by personnel involved in emergency care does not only have impact on their own life and health but also on their family members, in particular their spouses. It therefore becomes imperative to study the influence and consequences of the mental distress which the paramedics face on their family lives and relationship, determine factors which influence the development of these problems, and hence improvise strategies to minimize the potential harm and risks associated with these problems.Qualitative versus Quantitative research design for addressing this issue When undertaking research to address any issue, two different kinds of research methods exist, viz. qualitative and quantitative methods. The choice of the research method depends o n the study question. When an exploration of the various aspects of a particular issue is required, qualitative research should be undertaken (Marshall, 1996). Qualitative research allows an in-depth study of the phenomenon of interest and involves observing the phenomenon in its natural environment without any interventions (Runciman, 2002).The results yielded as a result of qualitative studies are transferable and such research answers ‘why’ and ‘how’ questions (Marshall, 1996). It provides a conceptual analysis of the issue and serves various different purposes including hypothesis generation, which can be further tested via using quantitative methods, to assess the pre-existing systems and functions and to convey to the policy makers the views and experiences of the individuals in question, amongst others (Fitzpatrick & Boulton, 1994).Qualitative research is thus â€Å"complex, contextual and influenced by the interaction of physical, psychological and social factors (Runciman, 2002). † In the other hand, quantitative research uses a deductive or reductionalist approach and is aimed at testing preset hypothesis (Marshall, 1996). The main implications of this kind of research is in assessing the effectiveness of various interventions or comparing two different study groups. Quantitative methodology yields generalizable results and produces answers to ‘what’ questions (Marshall, 1996).Keeping in mind the above mentioned basic differences between qualitative and quantitative research and their applicability in various situations, the best suited form of methodology which can be used in identifying the impact of the work-related stress of the paramedics on their family lives is qualitative methodology. This is because the issue at hand requires an in-depth exploration of the various aspects and consequences of the work-related stress on the individuals, their family life and their spouses and qualitative approach i s the most suitable for answering such questions.Problem identification and definition The introduction section of a research article is aimed at identifying the research problem, to determine the magnitude of the problem in the society and to provide the rationale behind carrying out the study (Parahoo, 2006). In this article, the author clearly defines the problem which led to the conduction of this study viz. the negative impact of the work-related mental stress that paramedics face on their spouses (Regehr, 2005) and adequately explain the theoretical framework behind this problem.According to the author, paramedics experience a considerable amount of mental and physical stress while at work and this influences their overall mood and affect. There are two main types of coping strategies that paramedics can adopt in order to overcome the mental distress they experience and these involve either remaining detached and emotionally aloof from the situations faced, i. e. emotional num bing, or explicitly sharing their experiences with others (Regehr, 2005).Neither of these strategies have been found to be useful since the former leads to a poor quality of relationships as the numbing prevails in everyday life and leads to an inability to emotionally engage and interact with others, and the latter has been found to induce symptoms of post-traumatic stress disorder in the family members whereby they start experiencing stress similar to that faced by the paramedics (Regehr, 2005).The author thus surmises that the work related stress of paramedics does not only bring significant distress to the individuals in question, but also to their family members, in particular their spouses, and this is a considerable problem that warrants research in order to elucidate the factors contributing towards this problem (Regehr, 2005). Thus, in this article, the phenomenon of interest is clearly identified and the theoretical underpinnings of the problem have been adequately address ed.However, when defining the problem, the author does not explain why the qualitative study design would be best suited for this particular problem. Moreover, this section also lacks a discussion of the significance of this research and its outcome to everyday clinical practice, i. e. How would identifying and addressing this particular problem prove to be beneficial for paramedics and their spouses in the short and long-term? Literature Review The literature review provided in an article provides an in-depth view of the research done on the topic.It should be based on an extensive review of literature and discuss all aspects of the topic in question (Parahoo, 2006). In this article, a thorough and comprehensive literature regarding the different aspects of the effect of paramedics’ work-related mental distress on their family and spouses has been provided. Moreover, the literature is logically organized and leads the readers sequentially from problem identification to its i mpact and consequences.Using the literature, the author initially discusses the magnitude and nature of the emotional stress that paramedics face and then moves on to describe the role of the family in helping paramedics to deal with this stress (Regehr, 2005). The author then quotes and discusses the different studies which been carried out to elucidate the coping strategies used by paramedics to vercome the mental distress that they encounter and the effect of these strategies on the family members (Regehr, 2005), thus providing a framework and the rationale for conducting the study in question.However, the literature review of this article has certain shortcomings. Firstly, the literature review fails to identify the strengths and weaknesses of the studies carried out previously and the gaps in the research literature that exist. This is important so as to ascertain what new findings this study would contribute to the existing literature on the subject. Moreover, some of the lite rature qouted in this article dates back to almost two decades ago, e. g. Verboski and Ryan, 1988 and Nezu and Carnevale, 1987, and is thus outdated.This shortcoming could have been avoided by using more recent and up to date literature, which would have contributed further towards the strength of the article. Thus in conclusion, the literature review is adequately performed and suffiently describes the previous research conducted on the topic but has certain limitations and shortcomings. Methodology The methodology section is one of the most important sections of any article as this part guides the readers on how the study is actually being conducted. It has several important components. The different components of methodology of this article are critically reviewed below.Research Design The research design used is for this study is qualitative research. This method is appropriately chosen since this study aims to identify the different consequences that the paramedics’ life style and the pressures associated with their job has on their family life and their spouses and these consequences are influenced by several factors and can be studied from different aspects (Regehr, 2005). Qualitative research serves the purpose of studying a problem from several different perspectives and is conducted in a natural setting.It does not require any intervention or control group and is a mere observation of the phenomenon of interest, giving a holistic picture of the problem being addressed (Runciman, 2002). This study is meant to be an exploration of the experiences, concerns and issues of the spouses of paramedics and thus the qualitative method is best suited method for it. Sampling The sample for this study consisted of spouses of fourteen paramedics who were employed at two different emergency medical organizations. The author describes the rationale of using a sample size of fourteen participants, viz. ensuring the occurrence of saturation (Regehr, 2005).Satura tion is an important concept applicable to qualitative research. In general, it is an established fact that as the sample size increases the chances of conducting a random sample error decrease and thus, larger sample sizes are preferred in order to reduce the variability in the results (Marshall, 1996). However, at a certain point, no new information or themes are revealed from the data set and this is termed as saturation (Marshall, 1996). For qualitative studies, the sample size required is usually small but recruiting an adequate number of participants in order to achieve saturation should be ensured.In this article, the sampling method used is not stated explicitly but the technique used reveals that purposive sampling was used, i. e. spouses of paramedics were approached and asked to participate in this study (Regehr, 2005). This kind of sampling is best suited for qualitative studies, in particular those who focus on a particular group of individuals rather than on the genera l population. However, this article does not mention any particular inclusion or exclusion criteria for the study participants.Inclusion and exclusion criteria are important in minimizing the variability amongst participants and in the reduction of any confounding factors which might lead to variation in the results and thus compromise the validity and reliability of the study findings. Data Collection Strategies The data collection tools used were audio taped interviews which followed a semi-structured interview guide and notes on the impressions of the interviewers which were taken during peer debriefing sessions (Regehr, 2005). Using interviews for data collection has the advantage of focusing on human experiences and emotions regarding the problem.Moreover, the use of semi-structured interviews in this case served a dual purpose viz. ensuring standardization of the responses, which facilitates organization and interpretation of the results, and providing opportunity for the expl oration of arenas other than those limited to and specified in the interview guide. A limitation of the description of the data collection strategies for this study is that the particular questions and themes addressed during the interview are not mentioned explicitly and the article only mentions the broad categories to which the questions belonged, e.g. family situation, the effects of shift work, etc (Regehr, 2005). This has the potential for leaving the readers in doubt as to which issues are being addressed and which ones are being focused upon in particular. Moreover, the time required for each interview is not mentioned, neither is the setting in which the interview was conducted. The article also fails to mention how many interviewers were involved in the data collection process and the steps taken, if any, to reduce the variations in data collection amongst different interviewers and to minimize interviewer bias.Data Analysis Strategies The data thereby collected via the in terviews was initially analyzed for common themes using computer based software named NUD*IST Vivo. As described by the author, open coding was utilized in the first stage for the broad categorization of data and subsequently, selective coding was done (Regehr, 2005). The author also mentions that throughout the research process, the input of emergency service organization members was acquired in order to ensure transferability and conformability (Regehr, 2005).The data analysis section of this article is very brief and not enough information is presented for readers to replicate the methodology. The author does not mention the use of any particular data analysis strategies such as iterative analysis and data triangulation. Thus, the data analysis described by author, although possesses credibility, lacks in auditability. Results and Important Findings For qualitative studies, the results need to be extensively discussed and should include actual quotes and statements of the study p articipants to give a clear view of the outcome of the study to the readers (Parahoo).The results section of this article is very comprehensive and gives a clear overview of the study findings. By organization of the results obtained under different subheadings such as concerns about the dangers of the job, effect of stress and trauma on the paramedic and the family, etc, the results have been made clear and easily interpretable by the readers (Regehr, 2005). Moreover, the use of actual quotes of the study participants gives a clearer view of and provides a better understanding of the participant’s experiences and feelings.The results reveal that the author’s conceptualization and the theoretical framework presented initially were true to the data and the findings obtained. This study, in addition to describing the traumatic experiences and stressful situations faced by the paramedics and their effects on their lives and functioning which have also been previously eluc idated by various studies, also provides an insight to the hassles which paramedics and their families encounter (Regehr, 2005).As described in the results, these include shift work, overwork, scheduling issues and equipment and personnel issues (Regehr, 2005). The recognition of these hassles is also important in addition to identifying the consequences of traumatic and stressful experiences on family life as these hassles also contribute significantly towards the disruption of normal family routines and may give rise to conflicts and discontent amongst spouses.In addition, in my opinion, the use of easy language in presenting the results adopted by the author facilitates the understanding of the readers and stimulates their interest in the article. Thus, the results section of this article effectively and comprehensively summarizes the main findings of the study conducted and presents them in an interesting, coherent and simple manner. Discussion, recommendations and conclusions T he discussion section is, in effect, an integration of all the subsections of the article which leads to the generation of a concluding statement (Parahoo, 2006).This section is aimed at linking the themes discussed in the introduction and background section of the study, the literature review and the important results generated (Parahoo, 2006). In this article, the discussion overviews all the important results and pertinent findings and compares them with the research which has been previously conducted. Almost all of the findings of this study conform to the findings generated by previously conducted studies. One limitation of the discussion is that the author does not report any conflicting results reported by previously conducted studies, if they exist.Providing different points of view that exist regarding a particular matter helps in improving the reader’s perspective of the subject and aids them in forming their views and opinions regarding a particular matter. Anothe r important component of the discussion is the identification of issues which require further research. In this article, the author correctly identifies the shortcomings of the study, where they exist and identify potential areas for future research. For example, this study identifies two main coping strategies which paramedics use in the face of traumatic experiences, viz.expressing their distress and anguish via debriefing with family members or keeping their issues o themselves and â€Å"putting up a wall (Regehr, 2005). † This study, although identifies these issues, cannot investigate further in to which of these strategies is more effective in coping with the stress that paramedics experience. The author hence recommends that further studies should be conducted in this regard in order to further explore this arena. Similarly, since the results of this study are generalizable to a particular subset of population only i. e.the spouses of paramedics, another recommendation proposed by the author is to conduct studies similar to this one involving participants belonging to other professions in which emotional management for dealing with traumatic experiences is required such as amongst firefighters, police and military personnel (Regehr, 2005). This study also identifies that formal and informal support systems did exist in the emergency medical service organization and were being underutilized. Moreover, no similar support systems existed for family members of the paramedics (Regehr, 2005).The author, although identifies this issue, does not suggest any measures which can be taken to overcome the problem that this issue poses. Moreover, the implications of this research and the findings of this study in everyday clinical practice and for paramedics and their spouses have not been addressed by the author. All the above discussed sections of a research articles lead towards the conclusion section of the article. The conclusions are meant to answer the questions raised and the objectives that were defined prior to conducting the study.They are also meant to summarize the important results generated from the study. The conclusions presented in this article serve all these purposes and briefly summarize and reflect the study findings. Ethical Issues As opposed to quantitative studies, observational and qualitative studies do not involve any intervention on the part of the researchers. Despite this, acquisition of ethical approval before conducting qualitative studies is as imperative as it is while undertaking quantitative studies.In this study, the author does not mention taking ethical approval for conducting this study by the hospital ethical review boards of either of the two emergency medical organizations from which paramedics were identified for their spouses to be recruited in the study. Moreover, the article does not mention taking informed consent from the participants of the study. Informed consent is one of the most impo rtant basic principles of research and should always be obtained prior to recruiting participants for any study.Another important ethical aspect which is not addressed in this study is that this study identifies several issues such as the problems faced by paramedics and their families as a result of job-related mental trauma, the underutilization of available support systems by the paramedics and the absence of the availability of any similar support systems for the spouses and families (Regehr, 2005). However, after identifying these issues, the author does not propose any interventions which might be useful in order to overcome these issues or the probable solutions for the problems identified.References Blakely, M. R. , & Timmons, S. M. (2008). Life Style and Health Research. Nova Publishers. Figley, C. (1995). Compassion fatigue: Towards a new understanding of the costs of caring. In B. Stamm (Ed. ), Secondary traumatic stress: Self care issues for clinicians, researchers, and educators (pp. 3–28). Lutherville, MD: Sidran Press. Fitzpatrick, R. , & Boulton, M. (1994). Qualitative methods for assessing health care. Quality in Health Care , 107-113. Jonsson, A. , Segesten, K. , & Mattsson, B.(2003). Post-traumatic stress among Swedish ambulance personnel. Emergency Medicine Journal , 79-84. Marshall, M. N. (1996). Sampling for qualitative research. Family Practice , 522-526. McCann, L. , & Pearlman, L. (1990). Vicarious traumatization: A framework for understanding the psychological effects of working with victims. Journal of Traumatic Stress, 3, 131–149. Parahoo, K. (2006). Nursing Research: Principles, Process and Issties. London: Palgrave Macmillan. Houndmills Basingstoke. Regehr, C. (2005).Bringing the trauma home: Spouses of Paramedics. Journal of Loss and Trauma , 97-114. Regehr, C. , Goldberg, G. , & Hughes, J. (2002). Exposure to Human Tragedy, Empathy, and Trauma in Ambulance Paramedics. American Journal of Orthopsychiatry , 505-513. Runciman, W. B. (2002). Qualitative versus quantitative research — balancing cost, yield and feasibility. Quality and Safety in Health Care , 146-147. Saakvitne, K. , & Pearlman, L. (1996). Transforming the pain: A workbook on vicarious traumatization. New York: Norton.

Friday, November 8, 2019

Free Essays on Laughter

When told of this assignment I had no clue where to begin. I didn’t know what I wanted to write about or even what the topic was. I than called a friend from class, which really didn’t help me cause he didn’t know either what to write about. Than it hit me as I was watching Will Ferrell from Saturday Night Live do his classic impression of Harry Carry. I burst out laughing and after doing so was left with that feeling of deliciousness. The feeling you get when something you say makes someone laugh for forever. Or the feeling you get when you watch Homer Simpson do something stupid. It’s the feeling of joy. I guess it all stems back to when I was a little kid. I always enjoyed the feeling after a good chuckle. You felt alive and happy. I recall leaving the movie theatre after watching Home Alone and laughing at all the traps that Kevin set on the wet bandits. I felt great. You really cannot beat that pure feeling of happiness. Unless of course your on some magical drug. Which is beside the point but in that case it’s a great feeling, but only a different great feeling. Laughing is the cure for everything in my eyes. If your sad, laughing cheers you up. If you are sick, laughing is like the Dayquil of wonders. If you just lost an arm, well I am sure laughing will cheer you up a little, although losing an arm is an intense thing. Yes its really intense. The point is that no matter what, laughing will bring that great smile upon your face and make that moment or even your day better. My grandpa contributed to a lot of my laughter as a child. He always knew how to have a good time and make light of every moment. He would always make jokes at the dinner table and do funny impressions. He was never serious. I guess looking back it’s a good thing and a bad thing. Theirs times to be serious and times to not care. But even those times of seriousness need a little laughter. And that’s where he came in. I... Free Essays on Laughter Free Essays on Laughter When told of this assignment I had no clue where to begin. I didn’t know what I wanted to write about or even what the topic was. I than called a friend from class, which really didn’t help me cause he didn’t know either what to write about. Than it hit me as I was watching Will Ferrell from Saturday Night Live do his classic impression of Harry Carry. I burst out laughing and after doing so was left with that feeling of deliciousness. The feeling you get when something you say makes someone laugh for forever. Or the feeling you get when you watch Homer Simpson do something stupid. It’s the feeling of joy. I guess it all stems back to when I was a little kid. I always enjoyed the feeling after a good chuckle. You felt alive and happy. I recall leaving the movie theatre after watching Home Alone and laughing at all the traps that Kevin set on the wet bandits. I felt great. You really cannot beat that pure feeling of happiness. Unless of course your on some magical drug. Which is beside the point but in that case it’s a great feeling, but only a different great feeling. Laughing is the cure for everything in my eyes. If your sad, laughing cheers you up. If you are sick, laughing is like the Dayquil of wonders. If you just lost an arm, well I am sure laughing will cheer you up a little, although losing an arm is an intense thing. Yes its really intense. The point is that no matter what, laughing will bring that great smile upon your face and make that moment or even your day better. My grandpa contributed to a lot of my laughter as a child. He always knew how to have a good time and make light of every moment. He would always make jokes at the dinner table and do funny impressions. He was never serious. I guess looking back it’s a good thing and a bad thing. Theirs times to be serious and times to not care. But even those times of seriousness need a little laughter. And that’s where he came in. I...

Wednesday, November 6, 2019

BLONDE AND BLUE EYES Essay Essays

BLONDE AND BLUE EYES Essay Essays BLONDE AND BLUE EYES Essay Paper BLONDE AND BLUE EYES Essay Paper Essay Topic: The Hobbit PATRICIA Evangelista. an 18-year-old communications sophomore at UP Diliman. won the 2004 Best Speaker award in the International Public Speaking competition conducted annually by the English-Speaking Union ( ESU ) in London. The petite. poised and reasonably Filipina emerged triumphant in a field of 60 contestants stand foring 37 states that are members of the esteemed international British establishment dedicated to the thought of â€Å"Creating Global Understanding through English. † Evangelista won her topographic point in the finals after clinching one of two slots in her heat during the tension-filled. heatedly contested forenoon preliminaries held at the ESU central office in London. With the eight finalists known by lunch period. the action shifted to the Kinema theatre hall of the enforcing South Africa House on Trafalgar Square for the decisive confrontation in the afternoon. The seven other finalists came from Malaysia. Pakistan. Czech Republic. Argentina. Brazil. Morocco and Mongolia. The â€Å"native speakers† of English - from the USA. England and Wales. and Australia - had earlier been eliminated in the heats. South Africa. ever a strong rival. besides failed to do it to the finals. The subject of the competition this twelvemonth was â€Å"A Borderless World. † with as many readings coming out as there were talkers. The diverseness added exhilaration to the event. Patricia was easy a crowd favourite even during the preliminaries. Her address was praised by one of her heat’s Judgess as â€Å"very good crafted. † Her capable affair was the Filipino diaspora and the parts of the planetary Filipino. every bit good as her ain dreams of going abroad but coming back to assist her state. This. plus the confident. relaxed and prosecuting mode with which she delivered her piece. won the judges’ nod. and for her the award of being the best in a field of outstanding immature communicators from all over the English-speaking universe. There was a stillness in the hall as the president of the board of Judgess – BBC veteran journalist Brian Hanrahan - announced their â€Å"unanimous determination. † He foremost read out the names of the victors of the â€Å"Best Non-Native English Speaker† value - Malaysia - and the runner-up award - Mongolia. At the reference of Patricia Evangelista’s name as Best Speaker. deafening hand clapping erupted. Ambassador and Mrs. Edgardo Espiritu and the remainder of the Philippine embassy deputation congratulated the victor. who was in cryings as she called up her parents in Manila on her cellular telephone. Evangelista accepted her prizes as Best Speaker from Lady Dean of ESU’s board of governors and Dame Mary Richardson. main executive of the HSBC Education Trust and member of the board of Judgess stand foring her bank which is this year’s major patron of the competition. The Best Speaker received a salver. a certification. a dictionary and an encyclopaedia. She will return to London in November to officially accept her award at the Buckingham Palace from Prince Philip the Duke of Edinburgh who is besides the president of the English-Speaking Union. BLONDE AND BLUE EYESBY: PATRISIA EVANGELISTA When I was small. I wanted what many Filipino kids all over the state wanted. I wanted to be blond. fair-haired. and white. I thought - if I merely wished difficult plenty and was good plenty. I’d wake up on Christmas forenoon with snow outside my window and lentigos across my olfactory organ! More than four centuries under western domination does that to you. I have 16 cousins. In a twosome of old ages. at that place will merely be five of us left in the Philippines. the remainder will hold gone abroad in hunt of â€Å"greener grazing lands. † It’s non merely an anomalousness ; it’s a tendency ; the Filipino Diaspora. Today. about eight million Filipinos are scattered around the universe. There are those who disapprove of Filipinos who choose to go forth. I used to. Possibly this is a natural reaction of person who was left behind. smiling for household images that get emptier with each wining twelvemonth. Desertion. I called it. My state is a land that has perpetually fought for the freedom to be itself. Our heroes offered their lives in the battle against the Spanish. the Japanese. the Americans. To pack up and deny that individuality is equivalent to ptyalizing on that forfeit. Or is it? I don’t think so. non any longer. True. there is no denying this phenomenon. aided by the fact that what was one time the other side of the universe is now a twelve-hour plane sit off. But this is a borderless universe. where no person can claim to be strictly from where he is now. My female parent is of Chinese descent. my male parent is a one-fourth Spanish. and I call myself a pure Filipino-a loanblend of kinds ensuing from a combination of civilizations. Each square stat mi anyplace in the universe is made up of people of different ethnicities. with national individualities and single personalities. Because of this. each square stat mi is already a microcosm of the universe. In every bit much as this blessed topographic point that is England is the universe. so is my vicinity back place. Seen this manner. the Filipino Diaspora. or any kind of dispersion of populations. is non every bit baleful as so many claim. It must be understood. I come from a Third World state. one that is still seeking mightily to acquire back on its pess after many old ages of absolutism. But we shall do it. given more clip. Particularly now. when we have 1000s of eager immature heads who graduate from college every twelvemonth. They have accomplishments. They need occupations. We can non absorb them all. A borderless universe presents a bigger chance. yet one that is non so much forsaking but an extension of individuality. Even as we take. we give back. We are the 40. 000 skilled nurses who support the UK’s National Health Service. We are the quarter-of-a-million mariners manning most of The universe s commercial ships. We are your package applied scientists in Ireland. your building workers in the Middle East. your physicians and health professionals in North America. and. your musical creative persons in London’s West End. Nationalism isn’t edge by clip or topographic point. Peoples from other states migrate to make new states. yet still remain basically who they are. British society is itself an illustration of a multi-cultural state. a runing pot of races. faiths. humanistic disciplines and civilizations. We are. so. in a borderless universe! Leaving sometimes isn’t a affair of pick. It’s coming back that is. The Hobbits of the shire traveled all over Middle-Earth. but they chose to come place. richer in every sense of the word. We call people like these balik-bayans or the ‘returnees’ - those who ollowed their dream. yet choose to return and portion their mature endowments and good luck. In a few old ages. I may take advantage of whatever chances come my manner. But I will come place. A borderless universe doesn’t preclude the thought of a place I’m a Filipino. and I’ll ever be one. It isn’t approximately merely geographics ; it isn’t about boundaries. It’s about giving back to the state that shaped me And that’s traveling to be more of import to me than seeing snow outside my Windowss on a bright Christmas forenoon.

Monday, November 4, 2019

Federalist Politics Essay Example | Topics and Well Written Essays - 750 words

Federalist Politics - Essay Example They were instrumental in gaining popular support for a large republic. The Federalist #10 is an important document as it set out the framework for how we view special interests, majority rule, and where the power in government will reside. A major portion of the Federalist papers defined the nature of special interest groups. Madison termed them factions and warned of their ability to wield undue influence. Factions are known by the more modern term special interest groups. By concentrating money and political power a small minority can have a great impact on laws and legislation. Factions can bring about corruption and give a voice to a segment of the population that is unduly loud in comparison with the one man one vote philosophy that underpins our constitutional system. Small, well organized factions can influence local politics, elect friendly delegates, and promote laws that are favorable to their cause. In this process the average voter is shut out from the system of government and it is given over to a form of tyranny. Factions have two main impacts on the constitutional system. It has the causes, which are the organized groups attempting to subvert the system, and the results which Madison termed the effects. Madison was realistic in his analyzing of the causes and effects. He understood that there could be no law against special interest groups working to forward their agenda. ... In creating a constitutional government where factions could have their least effect, Madison examined the Democracy and the Republic. Democracy is inherently the most fair to the majority, and the most expedient. Democracy also carries with it the dangers of mob rule. It locks out the interests of the minority and does not consider individual freedom. A democracy has the ability and the function of eliminating dissent and minority viewpoints. In Madison's view this was the biggest threat of a democratic form of government. While a Democracy carried with it the threat of the majority usurping the rights of the minority, a Republic carries with it the opportunity for rule by a select few. Representative Republicanism was the lesser of the two evils as Madison viewed it. A Republic that was represented by local representatives would help establish a balance between the majority and the rights of the minority. Spreading out the political power geographically and demographically would help deter the majority from gaining absolute rule. Madison foresaw the weakness of a republic becoming elitist and ruled by factions. However, his vision of a large republic helps to minimize the effects of rule by a few special interests. Madison believed that factions could not overtake a large republic. While they may be able to promote local support, on the federal stage the constitutional form of government and the balance of power would limit their influence. When compared to a democracy, a republic was more beneficial to the people. The larger the republic, the less vulnerable to undue influence by factions it would have. Madison's Federalist #10 helped set the tone for our constitutional form of government we have today. While

Friday, November 1, 2019

Effective Advertising Essay Example | Topics and Well Written Essays - 1750 words

Effective Advertising - Essay Example Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness and turnover for the product, thus positivity can be achieved such as brand loyalty. There are two types of advertising: Informative and Persuasive. Informative are adverts that give information to potential purchasers of a good, instead of just trying to create a name. Price or features of the product can be written on it, or to be more relevant, places where the product can be found. Firms use this type of advertising because it is effective when it is trying to stimulate introductory interest in consumers for the product that is not been known before, or trying to inform about the design or specifications. Another type of advertising is persuasive advertising. This is needed to create a distinctive notion of the product, although it doesn’t reveal all the information of the product i.e. price or place it can be found at, or materials used to create the product. It is rather done to ‘play’ with the minds of the consumers so that consumers can differentiate about the particular product and other products of the same kind available in the market. â€Å"The more informative your advertising, the more persuasive it will be.† (Shields, 2007). On the other hand, not all advertising is focused on the end user. One type of advertising is targeted at retailers to stock and sell products to consumers and, if possible, to provide a better image than rival products. This kind of product advertising is most used and printed in business journals and trade digests or business channels which mostly are not available to consumers but only to firms and businessmen. Advertising can be done in many ways. Advertising agencies can be there to provide these services. (Stimpson & Farquharson, 2010). Although it can prove to be expensive, these specialists can offer a complete effective advertising techniques and this can be precious to a business without its own marketing experts or to one that might have experiencing this for the first time. These agencies will charge substantial fees and do the job as: Researching the market, Use cost-effective advertising techniques, Using experts and creative heads to design, filming and printing the adverts, and assessing and monitoring the work done. Effective advertising is the targeting rightly at the right customers through the right media and the right time and marketing what the business has to offer u sing the most relevant and possible technique. Advertising can only be effective if the message has been received and inferred by the receiver (public), and the sender is satisfied that it has been conveyed properly. Key elements of effective advertising are: Transmitter or sender (Firm) Clear-cut delivery of the message Appropriate channel (way of advertising) Receiver (public) Feedback to assess the outcome Advertisements may be characterized into two categories â€Å"Branding† adverts or â€Å"Tactical† adverts for products specifically. This efficient method allows the company to promote a variety of products under its influence at the same time. â€Å"Tactical† advertisements – usually provide a solution to a particular problem. It gives the exact details of the product that is to be sold. Tactical advertisement usually leads to stiff competition from competitors in the industry. Recent researches have been conducted upon this notion whether advertis ing really increases the sales or brand value or not. According to the researches, NASCAR fans were